Media shapes minds. For individuals impacted by the criminal legal system, the stakes are especially high. Television, film, and other popular forms of media routinely dehumanize people who are incarcerated—reducing them to stereotypes, criminal tropes, or threats to society. These portrayals reinforce punitive public attitudes, justify abusive prison conditions, and hinder successful reentry and rehabilitation. At Isaac’s Quarterly, we challenge these misrepresentations through storytelling, design, and participatory action research. Our work pushes back against the subconscious beliefs that media implants, by offering counter-narratives rooted in humanity, truth, and lived experience. We know that systems don’t change without cultural change—so we use media to reframe public perception and shift the collective consciousness toward justice, restoration, and dignity for all.